 Our Difference
The most beautiful cosmetic you can wear is a healthy skin. That's
why everything we develop is a true extension of skin care. Our
makeup is not just a refinement of conventional makeup; it's a
new technology. It's so effective it is recommended by plastic
surgeons, dermatologists and skin care professionals.
FOUR IN ONE
Our micronized mineral bases are concentrated pigment. (We use no fillers such
as talc.) Because of this concentrated pigment, a minimum amount gives unsurpassed
coverage and becomes a foundation, powder and concealer all in one. This concentrated
pigment also gives high sunscreen protection without the need for synthetic ingredients.
SPF (Sun Protection Factor) and the FDA
SPF 20 PurePressed Bases & SPF 20 Amazing Bases - Formulated
with titanium dioxide and zinc oxide, the minerals give instant, broad-spectrum,
chemical-free sun protection. They also have a Very Water Resistant rating.
Please refer to our SPF Explained chapter.
FAST, WEIGHTLESS COVERAGE
Apply with a brush or a sponge for coverage that it would normally take three
products to achieve. The result should look sheer and luminescent and feel weightless.
NON-COMEDOGENIC AND OIL-FREE
Under a microscope, the mineral crystals look like overlapping fish scales.
These crystals form a filter that allows the free exchange of gasses. The minerals
are non-comedogenic. We have many testimonials from acne patients claiming improvement
in their skins since using our mineral makeup. The only oils we use in our formulas
are in products where we want to help condition the skin - such as in our under-eye
concealer and lip products.
MINIMUM ALLERGY RISK
Allergies and sensitivities are usually caused by substances that cause irritation
to the skin. Reactions are particularly common in skins that have been compromised
in some fashion through, for example, a weakened immune system, sun damage,
chemical peels, laser resurfacing, etc.
Substances that most commonly cause these sensitivities are chemical preservatives,
chemical dyes (usually labeled as FD&C), perfume and alcohol. Our makeup
contains none of these sensitizers. In fact, zinc oxide and titanium dioxide
are anti-inflammatories and may help calm the skin.
All of our products have undergone sensitivity testing in an FDA-approved laboratory
with zero sensitivity recorded.
SENSITIZERS
All our individual Material Safety Data Sheets of raw materials in our powder
bases support that irritation, burning and stinging of the skin are not caused
by our ingredients. Further, our processing does not result in any chemical
change in the raw materials, so the reaction of the mixed ingredients remains
the same as the individual ingredients. We have eliminated from our powders
all perfume, chemical dyes and chemical preservatives. These are the top three
sensitizers.
FD&C DYES
When the letters FD&C precede a color, it means that the color has been
approved by the FDA for use in foods, drugs and cosmetics. When D&C precede
the color, it signifies that it can be used only in drugs or cosmetics. FD&C
dyes are derived from petroleum or historically coal tar; some are also synthetic.
CONCENTRATED PIGMENT (COVERAGE)
The word "pigment" usually means a colored or white compound that
is insoluble in a solvent. (The word "dye" generally refers to a chemical
compound, most often of petroleum origin, which is soluble.) Our pigments are
made from micronized minerals only.
The reason our powders work so well as a natural-looking beauty
makeup and/or a camouflage is because the concentrated pigment
not only masks color but interacts with light to create a soft-focus
effect that creates an illusion of perfection. A small amount of
the minerals will cover most types of redness including acne, rosacea
and erythema (redness).
ADHERE
Because of the micronization process our mineral particles undergo, they bind
together on application. When applied to a clean, moisturized skin the surface
tension this creates overcomes gravity and holds the minerals tightly to the
skin. The result is that they resist running, creasing and smearing and will
only come off with a cleanser or our Magic Mitt. No special cleanser
is required.
ANTI-INFLAMMATORY
Titanium dioxide and zinc oxide have anti-inflammatory properties and will help
to calm erythema. Zinc oxide is also anti-microbial.
NO PRODUCTS HAVE BEEN TESTED ON ANIMALS |
