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3w

PureMatch Liquid Concealer

5W

0 Reviews

Versatile, allover liquid concealer that conceals imperfections and evens skin tone with weightless, buildable coverage and an undetectable soft matte finish.

FIND MY SHADE

5W - light with warm gold undertones
Notify Me When Available

Pay in 4 interest-free installments for orders over $50.00 with Shopify Pay Installments Learn More

Get it now, pay over time with Shop Pay.

Select installments at checkout to split your purchase into 4 interest-free payments for orders over $50.00 every 2 weeks.

  • No fees, ever.
  • No impact on your credit score.

The estimated payment amount excludes taxes and shipping. Payment options are offered by Affirm and are subject to eligibility check and might not be available in all states. CA Residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license.

Shopify Pay Installments in partnership with Affirm

Pairs Well With

default-title

Concealer Brush

$30.00

  • Allover liquid concealer available in 16 true-to-skin shades.
  • Evens skin tone, conceals imperfections and masks discoloration.
  • Glides on creamy and sets to an undetectable soft matte finish.
  • Medium, buildable coverage with a weightless, breathable feel.
  • Long-wear, budge-proof performance.
  • Precision doe-foot applicator for targeted application.
  • Versatile for concealing, brightening and defining.
  • Choose the shade that best matches your skin tone to conceal.
  • Choose a shade lighter than your complexion to brighten and lift.
  • Choose a shade darker than your complexion to sculpt and create definition.
  • Net 5 mL/0.16 fl. oz.
skin health is the ultimate foundation®

Choose the shade that best matches your skin tone to conceal imperfections, even skin and mask discoloration. Use the tip of the applicator for targeted application. Lay flat to conceal larger areas. Choose a shade lighter than your complexion to brighten and lift. Choose a shade darker than your complexion to sculpt and create definition.

Water/Aqua, Polyglyceryl-6 Polyricinoleate, Silica, Dicaprylyl Ether, C9-12 Alkane, Coconut Alkanes, Propanediol, C15-19 Alkane, Polyglyceryl-2 Isostearate, Sorbitan Sesquiisostearate, Mica (CI 77019), Polyhydroxystearic Acid, Disteardimonium Hectorite, Helianthus Annuus (Sunflower) Seed Wax, Magnesium Sulfate, Olea Europaea (Olive) Oil Unsaponifiables, Sodium Dehydroacetate, Hydrogenated Lecithin, Levulinic Acid, Coco-Caprylate/Caprate, Sodium Levulinate, Glycerin, Rhus Verniciflua Peel Wax, Shorea Robusta Resin, Melia Azadirachta Seed Oil, Xanthan Gum, Tocopherol, Opuntia Ficus-Indica Stem Extract, Disodium Phosphate. [+/-] Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499).

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up-to-date list of ingredients.

Vegan

This product is vegan.

Wheat-Free

This product is wheat-free.

Skin-loving ingredients

Ingredient image

INDIAN DAMMAR
Conditions skin and supports
skin elasticity

Ingredient image

PRICKLY PEAR
Soothes, softens, protects
and delivers hydration

Ingredient image

PROPRIETARY BLEND
OF OILS & WAXES

Protects skin and prevents
transepidermal water loss

Your Questions, Answered

J
janeiredale
09/13/25
Natural-looking coverage that takes care of the skin? @johannellouise reaches for PureMatch Liquid Concealer.
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J
janeiredale
08/08/25
Coverage you see, care you feel ✨ Discover why @_alliechen swears by PureMatch Liquid Concealer to conceal with confidence.
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J
janeiredale
08/04/25
Conceal with confidence. @kiarabasa turns to PureMatch Liquid Concealer for breathable, buildable coverage that works with her blemish-prone skin, not against it. ✨ Non-comedogenic 🌱 Vegan 🧪 Dermatologist tested Find the concealer that’s made for your skin. Take our Concealer Quiz to meet your match.
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J
janeiredale
02/26/25
Need a little date night inspo? Look no further. @kostamiljkovic creates this beautiful look using these versatile favorites. Smooth Affair Brightening Face Primer PureMatch Liquid Concealer in 8N PurePressed Base Mineral Foundation in Warm Silk Pommisst Hydration Spray Amazing Base Loose Mineral Powder in Ivory PureBronze Matte Bronzer in Light PureBronze Shimmer Bronzer in Rose Dawn ColorLuxe Eye Shadow Stick in Americano Lip Pencil in Classic Red ColorLuxe Hydrating Cream Lipstick in Candy Apple Lash Fixation Length & Definition Tubing Mascara
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J
janeiredale
01/01/25
Start the New Year with a fresh complexion🌿 @l___rouge uses these clean beauty favorites for a your-skin-but-better look. 🌿 Dream Tint Tinted Moisturizer SPF 15 🌿 PureMatch Liquid Concealer 🌿 Amazing Matte Finish Powder
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J
janeiredale
10/11/24
The prettiest 🍂fall look🍂 from @kierrapierre. Pure Match Liquid Concealer in 9W PureBronze Matte Bronzer in Medium PurePressed Blush in Mystique Lash Fixation Length & Definition Tubing Mascara PureBrow Precision Pencil in Dark Brown ColorLuxe Hydrating Cream Lipstick in Bordeaux
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J
janeiredale
05/05/24
We love how our spring collection works for autumn looks too for our friends down under! Thank you to @oheyitsfifi from @janeiredalenz for creating this gorgeous look using our Ready to Bloom 30th Anniversary Collection.
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J
janeiredale
02/03/24
Conceal, highlight and define with PureMatch Liquid Concealer! @caliroyy
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J
janeiredale
02/01/24
Your new everyday makeup look has arrived!! This easy, blendable look from @janeiredaleukraine is PERFECT for those busy mornings when you want to look elevated but don't have much time. Glow Time Bronzer Stick - Sizzle PureMatch Liquid Concealer - 4N Hydration Spray - Lavender Glow Time Blush Stick - Fervor Amazing Matte Powder�
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J
janeiredale
01/11/24
Simple, pretty look using best-sellers 🤩 🎀PureMatch Liquid Concealer in 7W 🎀Glow Time Blush Stick in Ethereal 🎀PurePressed Eye Shadow Palette in Naturally Matte 🎀PurePressed Eye Shadow Single in Allure 🎀Eye Pencil in Black/Brown 🎀Liquid Eyeliner in Brown 🎀ColorLuxe Lipstick in Bellini 🎀HydroPure Gloss in Candied Rose @instytut_antiaging
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J
janeiredale
01/04/24
Healthy, perfected skin is IN for 2024! Use PureMatch Liquid Concealer for a skin-like finish and true-to-you shades. @jentdreamworld used 2N, 4N, and 9W.�
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J
janeiredale
11/29/23
We're loving this full face of #CleanBeauty from @princesss_dianna. She used some of our new favorites and some old standbys! PureMatch Liquid Concealer in 1W and 2N Glow Time Bronzer Stick Glow Time Blush Stick PureBrow Shaping Pencil in Medium Brown PurePressed Base Beyond Matte Lip Stain in Lovestruck
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J
janeiredale
11/12/23
Ensure your complexion is perfected and dynamic. By using different concealer shades you can add dimension to the face by brightening the high points of the face and defining your features. Shades used: - 5W - Perfect - 2N - Brighten - 9W - Define 🎥@johannestenersen�
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J
janeiredale
11/09/23
Create a simple, lifted look like @l___rouge using NEW PureMatch Liquid Concealer! Place a concealer that is 2-3 shades lighter than your skin tone on the high points of the face and blend upward. Linda is wearing 3W.�
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J
janeiredale
11/06/23
Perfect, define and brighten your features with NEW PureMatch Liquid Concealer! Conceal: 8N Define: 14N Brighten: 7W 🎥 @patriglamx�
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J
janeiredale
10/30/23
Such a great tip from @katekramek_janeiredale! Spritz your complexion with hydration spray after applying your concealer and before blending to help it melt into the skin and blend like butter! Katelyn used PureMatch Liquid Concealer in shades 2N to brighten, 4N to conceal and 8N to contour.
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J
janeiredale
10/29/23
Conceal, brighten and define with NEW PureMatch Liquid Concealer. Ashley created this look using PureMatch Liquid Concealer in 8N to conceal, 4N to brighten and 15W to define.
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J
janeiredale
10/26/23
Recreate Mary's perfected look using NEW PureMatch Liquid Concealer. Click the link in our bio to shop all of the products she used to create this look.
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J
janeiredale
10/23/23
@newyorkerglow is all about skin, so NEW PureMatch Liquid Concealer is perfect for creating no-makeup, foundation-free looks. Carmen is using shade 7W to create this natural, perfected look!
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J
janeiredale
10/22/23
Create a perfected, lifted look using NEW PureMatch Liquid Concealer! Nissat uses shades 10N and 9W to create a lifted effect while concealing imperfections.
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J
janeiredale
10/20/23
Define and enhance your features while concealing imperfections with NEW PureMatch Liquid Concealer. Find your PureMatch shade to conceal imperfections, use your brighten shade to highlight and use your define shade to enhance your features.
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J
janeiredale
10/19/23
Let's go back to basics with NEW PureMatch Liquid Concealer! Here's how to spot conceal with PureMatch: 1️⃣ Dot your PureMatch shade onto problem areas. 2️⃣ Blend with a Camouflage Brush. 3️⃣ Finish your look!�
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J
janeiredale
10/18/23
Here's how @lisajmakeup uses NEW PureMatch Liquid Concealer! She uses her brighten shade to highlight the high points of the face, her PureMatch shade to conceal imperfections and under her eyes and her define shade to bronze and contour.�
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J
janeiredale
10/17/23
We're loving this all-over concealer look using NEW PureMatch Liquid Concealer from @fbxxo. Fatima created this look using 3 shades for a dynamic, sculpted look. Shades used: 13W, 16W, 15W
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3w

PureMatch Liquid Concealer

5W

Versatile, allover liquid concealer that conceals imperfections and evens skin tone with weightless, buildable coverage and an undetectable soft matte finish.

FIND MY SHADE

5W - light with warm gold undertones
Notify Me When Available

Get it now, pay over time with Shop Pay.

Select installments at checkout to split your purchase into 4 interest-free payments for orders over $50.00 every 2 weeks.

  • No fees, ever.
  • No impact on your credit score.

The estimated payment amount excludes taxes and shipping. Payment options are offered by Affirm and are subject to eligibility check and might not be available in all states. CA Residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license.

Shopify Pay Installments in partnership with Affirm

Pairs Well With

default-title

Concealer Brush

$30.00